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Sony Pictures x Heathrow Airport

Disciplines

  • Commercial partnership
  • Brand matching

Brief

Sony Pictures Home Entertainment were looking to commercialise their back catalogue of film content by partnering with relevant brands who were looking to reward loyalty, incentivise purchase or improve their customer experience.

Solution

Using our Partnership Matching tools, Mediator highlighted key brands that would be relevant to becoming a commercial partner with Sony Pictures.

Mediator successfully partnered Sony Pictures with the Heathrow Airport who were looking to improve the customer experience within Heathrow Airport when using their parking services.

Sony Pictures and Heathrow Airport agreed a commercial partnership, acquiring a selection of digital film titles. Mediator delivered a 12-month campaign for Heathrow that offered free movies. The campaign involved a ‘surprise and delight’ promotion, rewarding a customer with a free film download when purchasing a car park stay.

Sony Pictures developed a dedicated online digital distribution platform for Heathrow readers to access film content once they had booked their parking.