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Quest x JewsonQuest x JewsonQuest x JewsonQuest x Jewson

Disciplines

  • Amplification
  • Co_Creative

Brief

Raise awareness of the Quest channel brand amongst 35+ mainstream men.

Solution

Mediator identified DIY as a key passion point for Quest’s audience. With this in mind, a partnership was secured with national retailer, Jewson, to deliver an engaging and fully integrated promotion in 2016.

To support and amplify Quest’s new show launch, Robson Green’s Australian Adventure, a retail promotion ran nationwide across Jewson stores, with a co-branded ‘Win Your Own Australian Adventure” competition. Utilising Mediator’s Co_Creative service, both brands’ personalities came together via the creative, along with the show’s talent, to really amplify awareness and drive excitement around the show.

To drive further awareness, the partnership was promoted on talkSport radio, with a slot that aired multiple times a day for the duration of the campaign, as well as receiving further support via Jewson’s social media and digital channels.

In return for the above, Quest promoted a Jewson Kitchen Giveaway across a 6 week on-air promotion on the channel.

Results

The partnership resulted in a successful and highly efficient increase in reach and engagement for the channel – reaching an audience of over 3.8M, generating media value of over £117,000 and delivering an ROI of 4:1.

The show heroed in the activity achieved great success for the channel, performing 7% higher than the same slot, year on year.