NESCAFÉ

Generating Loyalty

Brief

  • To help migrate an existing loyalty programme online through the introduction of third party offers and rewards.
  • To provide compelling and exclusive third party rewards on an on-going basis.

Mediator's Creative Idea

  • Through in-depth customer analysis we devised key lifestyle categories that would appeal to NESCAFÉ’s core customer segments.
  • Understanding the importance of offering both practical added value and extra special rewards we secured a number of varied partner offers to feature within the scheme.
  • To increase engagement and generate data capture, we also negotiated further value from partners in the form of competition prizes and free gifts.
  • Mediator secured and refreshed offers quarterly in line with the wider NESCAFE strategy.

Results

  • Membership grew by 10%
  • Customers regularly interacted with the scheme, redeeming offers on a monthly basis.