Our Blog

Supporting and investing in partnerships

Posted By Mediator | 14th September 2011

In July, O2 launched Priority Moments, an extension to the network service provider’s existing priority loyalty scheme. Priority Moments is an app that uses geo-location technology to offer their 22 million customers access to exclusive and innovative offers provided by a range of 30 partners. Following a two week launch, the Priority Moment app rose from 12th to 1st place in the Brand Republic branded app chart so what is it that makes Priority Moments stand out from the crowd?

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Mediator re-brand

Posted By admin | 12th August 2011

Somebody asked me yesterday to explain partnership marketing. My immediate thought was they must be joking – when you’re immersed in something on a daily basis you do tend to assume everyone already gets what you do. When I realised they weren’t, my answer was as follows…

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