As the leading partnership marketing agency, our motivation is simple – to partner you with the right brands to achieve your marketing objectives
What We Do
Why partnership marketing makes sense.
Partnership Engine™
Our Partnership Engine™ is a completely unique piece of technology.
Case Studies
Check out some of our most recent case studies.
Contact Us
Tel: +44 (0) 20 7436 3380
Fax: +44 (0) 20 7436 3320
letstalk@mediator.co.uk
What we do
Bringing brands together
Partnership marketing is one of the most cost-effective ways of reaching the right audience with a specific message or call to action. Through well-managed partnership activity you can take your brand to new audiences, or those who have lapsed. You can inspire loyalty from current customers. You can build awareness for your brand. You can re-position yourself, or immediately make an impact with a new product or campaign – all through careful association with the right brand partner.
Add Mediator’s Partnership Engine™, experience and creative thinking to bring the partnerships to life and the result is a smart and effective partnership solution unique to your brand.
Partnership Engine
Identifying the right partner is key. For this we use our unique brand-matching tool, the Partnership Engine™. Built in conjunction with TGI, it contains up-to-date information on over 4000 of the UK’s leading companies, allowing us to overlay a scientific approach to our own experience in delivering brand partnerships. This means that partnerships are founded on analysis rather than simply gut feel.
The Partnership Engine™ allows us to take a pen portrait of your typical customer (or segment) and define their individual repertoire of brands.
Alongside thorough research into the lifestyle interests of your target audience, we can then build a targeted pool of potential brand partners just for you.
Contact
142 New Cavendish Street, London, W1W 6YF, Tel: +44 (0) 20 7436 3380, Fax: +44 (0) 20 7436 3320
letstalk@mediator.co.uk
Case Studies
Dave/Cobra
Our brief was to raise awareness and drive ratings for Argumental, a brand new commission on Dave. Mediator’s solution was to capitalise on a relationship with the channel’s sponsor Cobra to develop an in-bar promotion that distributed Argumental content.
A USB stick containing part of an Argumental episode was offered with two bottles of Cobra in 76 student unions nationwide. A second phase of activity for the last half of the series saw the promotion expand into Cobra’s Gold, Silver and Bronze classification bars. Dave received prominent POS exposure through branded back bar displays and posters at all venues.
The promotion reached over 1.5 million 18-34 adults and the show experienced an uplift in ratings during the promotional period.
Blighty/Ted Baker
UKTV were looking for a series of partners to raise awareness of the launch of a new factual channel – Blighty – and help develop its brand personality as a celebration of all things British. Mediator negotiated a partnership with Ted Baker, a particularly strong fit in terms of brand position and personality.
The partnership was a first for the retailer and involved mechanical shop window displays across all stores, POS in-store, distribution of Blighty branded tea bags and umbrellas and coverage through Ted Baker’s online channels.
Activity reached over 2.5 million individuals and achieved a significant media value for the channel.
O2/CAMERON MACKINTOSH
O2 wanted to extend their Priority Access proposition in order to reach and appeal to families and people who have an interest in culture and events.
Mediator secured a major partnership with Cameron Mackintosh and its award winning show Oliver! Cameron Mackintosh offer O2 customers exclusive access to the best seats in the house for all Oliver! performances including sold out shows from April to September.
O2 has promoted the partnership through its communication channels, including text messages, the blueroom (O2’s member website), emails and footage on screens in O2 stores within the M25.
Over half the tickets were sold within the first 6 weeks of activity.
LIVING/FAITH
Mediator was tasked with finding a partner for Living’s new series of Britain’s Next Model, taking the series beyond television to interact with the target audience during their busy lives.
Mediator secured a major in-store, in-show and online partnership with leading fashion retailer Faith.
Faith was integrated into episode seven as a mini challenge, involving a seasonal photo shoot with eight contestants as models. Two models were selected by Faith as winners of their seasonal campaign to appear in Faith’s in-store and online POS. The campaign ran for four months and featured the LIVING logo.
Faith also promoted a co-branded competition to win a weekend in London through in-store POS across 83 stores nationwide, on Faith’s website, Facebook page and e-newsletter, reaching over 2.5 million customers a month.
AERO/FIREBOX
Aero wanted a partnership to help generate reappraisal of Aero and also drive trial amongst its new target audience of men and women aged 16-29 years old.
Mediator secured an online and in-pack partnership with Firebox, an online gadget retailer. Throughout March and April an Aero chocolate bar was inserted into every Firebox order, allowing Aero to be trialled by 30,000 customers.
The free gift was promoted online with an Aero branded banner on the Firebox homepage, basket page and within an e-newsletter. An Aero competition also ran throughout April on the Firebox.com website and within two e-newsletters reaching 650,000.
RAC Member Offers
RAC brought Mediator on board in August 2007 to devise a partner-led rewards scheme for their rescue and insurance members. Having thoroughly researched the RAC member base, Mediator negotiated 20 partner offers for the launch of the programme and managed the creation of a bespoke microsite to host the scheme exclusively for RAC Members.
Refreshed bi-annually, the scheme is now in its fourth cycle and continues to reach over one million RAC Members via a host of communications, with the Member Offers microsite receiving in excess of 20,000 unique visits each month.
Over 3% of the total contactable RAC Member base are now signed up to the scheme, with recent figures showing almost 40% of all monthly visitors redeeming an offer.
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